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Brand Research + Positioning: Camp Aranzazu

Camp Aranzazu is a summer camp on the Gulf Coast of Texas that serves campers of all ages with special needs.

Here’s a recap of my roles and responsibilities for this comprehensive brand strategy project:

  • facilitated client discovery workshops

  • led 1:1 qualitative interviews

  • executed immersive site visit

  • crafted brand messaging

  • conducted internal communications audit

  • analyzed peer landscape and macro-cultural outlook

  • built audience personas

  • developed comprehensive communications plan

Brand Research + Positioning: DC-CAP

District of Columbia College Access Program (DC-CAP) encourages and enables DC public high school students to enter and graduate from college. Here’s a recap of my roles and responsibilities for this comprehensive brand strategy project:

  • facilitated client discovery workshops

  • led 1:1 qualitative interviews

  • moderated student listening sessions

  • crafted brand messaging

  • conducted internal communications audit

  • analyzed peer landscape and macro-cultural outlook

  • built audience personas

  • co-led naming exploration

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