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Audience Research: BridgeYear

BridgeYear is a nonprofit organization based in Houston, TX that connects underserved youth with careers and educational pathways that provide economic stability and independence. We worked together in 2023-2024 to build a deeper understanding of their audiences in order to increase traffic to MorePathways.org, where young people can discover affordable training and education programs. This work was conducted alongside my colleagues at The Black Sheep Agency and included...

  • a custom survey that reached more than 100 members of our target audience

  • macro-cultural analysis

  • audience personas

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